Data Processor (Brand Tracking)

Department: Project Services

Employment Type: Permanent - Full Time

Location: Manila

Description

The Data Processor (Brand Tracking) is a member of our Project Services team, a multi-disciplinary team managing research projects from A to Z, from initial set-up to preparing client-ready deliverables with focus on brand tracking programs. Within the team, the Data Processor provides strong support to the Data Analyst (Brand Tracking) ensuring quality control and assurance, baseline analyses and reporting of largely our quantitative deliverables (trackers).

Responsibilities

Data quality assurance & control

Run data checks on raw data and survey scripts to ensure quality of technical survey implementation (e.g., correct filters applied, routings in place, etc.). Do this by visually scanning the dataset and manipulating the data where needed.
Do this for surveys with medium/ high complexity (e.g., nested quota and different target groups, complex routings with multiple conditions, loop files, etc.).
Has a strong understanding of data cleaning and control, following standard guidelines (e.g., speeder check, removing straight liners, etc.).

Analysis & Statistics

Complete the analyses framework where needed and bring in added value independently.
A liaison of consultants – act as SME support on brand tracking
Able to apply commonly used multivariate analyses (correlation analyses, factor analyses, FCA, linear regression, max diff, etc.) to explore data structures and discover patterns, in support of client teams.

Reporting & Visualization

Create tables with the appropriate and variety of tools.
Assist more experienced data analysts and consultants in charting and reporting where needed based on a predefined framework.
Able to set-up, update and maintain basic online dashboards, with guidance of seniors.

Account management

Support to project executional tasks, under the guidance and with support of the consultant team (e.g., answering questions related to project implementation, analysis methods used).

Method management

Has a good understanding of different quantitative research methodologies and analyses techniques and are able to give advice to consultant teams.
Think along with the consultant team and give advice on how to improve the research experience of consumers.
Understand implications (time & feasibility) of specific (change) requests and can recommend alternative solutions.
Innovate new ways of processing & analysing data on existing projects.

Qualifications

Technical knowledge

Understands all of the tools used for performing the key responsibilities.
Has familiarity of reporting and dashboarding software such as Decipher, WinCross, DataTile, eTabs.
Has a notion of programming languages such as R, Python, Scala, Java, SQL

Brand Tracking / Market Research Knowledge

Has a good understanding of basic concepts related to market research, especially on brand tracking domain / practice

Marketing knowledge

Has a genuine interest in marketing and brands.
Has a basic understanding of the importance of marketing for organizations.

Project management knowledge

Can structure work and are able to manage handovers (e.g. absences, change project team, etc.).
Can manage own agenda and plan in tasks accordingly.
Can detect and anticipate possible issues that might occur during a project.

Application Submitted

1st Virtual Interview

Offer